Kurniawan R, Kristadi A, B, et al. THE ROLE OF BRAND IMAGE IN MEDIATION OF THE RELATIONSHIP OF CELEBRITY ENDORSER WITH THE BRAND EQUITY OF TRAVELOKA. CAC. 2022;23(1):3940-3945. Accessed May 2, 2025. https://www.ca-c.org/CAC/index.php/cac/article/view/374